Finance Leadership
for the AI Era

Senior finance leadership, strategic project execution, and AI transformation for PE-backed, founder-led, and high-growth businesses. From interim CFO roles to transaction support and automated analytics—combining 20 years of board-level experience with MIT-trained machine learning.

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20+
Years Board-Level
Experience
BIG 4
Chartered Accountant
KPMG Trained
MIT
8 Courses · 61 Models Built
PE
Finance Build-Out
Specialist
What We Do

Eleven Ways Croftlands Adds Value

From board-level CFO strategy to machine learning models that predict churn, forecast cashflows, and automate reporting—senior expertise applied precisely where your business needs it.

Interim CFO / Finance Director

Board-level finance leadership on a fixed-term basis—covering parental leave, executive transitions, or bridging to a permanent hire during critical growth phases.

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Fractional CFO

Part-time strategic finance leadership without full-time overhead—ideal for businesses that need CFO-level thinking but are not yet ready for a full-time hire.

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Finance Function Build-Out

Designing and implementing the entire finance infrastructure—ERP selection, management accounts, board packs, KPI dashboards, and target operating models for scale.

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Data & Analytics

Machine learning models and LLM-powered reporting—predictive churn risk scoring (XGBoost), customer segmentation (K-Means), and automated reporting, deployed by a CFO who understands P&L impact.

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Process Automation

Python and AI pipelines that eliminate manual finance workflows—from CRM-to-ledger integrations and deferred revenue automation to LLM-generated board pack commentary via modern AI APIs.

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AI Transformation for Finance

Whole-function transformation—embedding machine learning, deep learning, and automation into your monthly close. Run hands-on by Croftlands or governed alongside an existing data team.

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Technical Accounting

Purchase price allocation, going concern assessments, impairment reviews, transfer pricing, and complex consolidations—rigorous technical work, clearly communicated.

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Audit & Statutory Reporting

Getting your company audit-ready, managing year-end audits end-to-end, and preparing statutory financial statements under FRS 102 or IFRS—underpinned by a clean month-end close.

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M&A & Acquisition Support

Company valuations using DCF and comparable analysis, financial due diligence, deal structuring support, and sell-side advisory for owners preparing for exit.

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Growth Modelling & Cashflow Forecasting

Sophisticated 3-statement cashflow and growth models built with weekly discipline—rolling 12-week cashflows, scenario modelling, and long-range planning built for PE investment decisions.

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Acquisition Integration

From Day 1 post-signing to the first clean month-end in parent systems—chart of accounts mapping, trial balance management, governance, and policy alignment.

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CA(SA)
Chartered Accountant
Big 4 Trained · KPMG
20+
Years at Board &
Executive Level
PE
Private Equity
Environments
MIT
Applied AI & Data
Science Program
FTSE
Including FTSE 100
Informa plc
AI-Augmented Finance

Machine Learning & AI Applied to Your P&L

Three core capabilities drawn from the MIT Applied AI & Data Science Program—deployed directly in client engagements by a CFO who knows what the numbers mean for the business. Whether you need a single predictive model built or a full AI transformation, Croftlands delivers hands-on execution or technical governance.

Predictive Analytics

XGBoost · Random Forest · Deep Learning

Predictive churn risk scoring that identifies at-risk SaaS accounts weeks before cancellation. Attrition prediction for PE-backed businesses, lead conversion probability scoring from CRM data, and classification models that turn historical patterns into actionable probabilities per account.

Customer Intelligence

K-Means · Hierarchical Clustering · PCA

Customer segmentation that reveals natural behavioural groupings across your base. Used to drive pricing tier strategy, upsell targeting, cross-sell recommendations, and contract renewal prioritisation—visualised cleanly for board-level presentation.

Generative AI & Automation

Enterprise APIs · LLM Pipelines · Python

Automated board pack commentary, variance narrative generation, and document summarisation using enterprise LLM APIs. Finance workflows re-engineered around automated pipelines so management accounts generate overnight—calibrated precisely to your board's reporting style.

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Graeme Weeden — Founder, Croftlands Consulting
About Graeme Weeden

20 Years of Finance Leadership — With a Machine Learning Edge

Graeme Weeden is a CA(SA)-qualified finance leader with over 20 years of board and C-suite experience across private equity-backed businesses, investment banking, and independent consulting in South Africa and the United Kingdom.

His career spans KPMG (articled clerk through to audit supervisor), investment banking in London (Lehman Brothers, UBS Warburg, CSFB), ABN AMRO, Coronation Capital (COO), and senior interim roles at Dext Software, Informa plc, and Raccoon Media Group.

What sets Graeme apart is combining senior CFO credentials with hands-on machine learning capability—XGBoost churn models, K-Means segmentation, and LLM-powered reporting pipelines, deployed directly in client mandates as a graduate of the MIT Applied AI & Data Science Program (8 courses, 61 working models).

CA(SA) B.Comm UCT B.Compt (Hons) UNISA MIT AAIDSP CS50 Harvard
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Insights

Finance Thinking for Growth Businesses

Practical articles on the financial challenges facing SaaS founders, events operators, and their investors—including how machine learning is redefining what a CFO delivers.

AI & Data Science

Predicting SaaS Churn with Machine Learning — Before It Happens

How XGBoost and Random Forest classification models turn customer behaviour data into churn probability scores—identifying at-risk accounts weeks before cancellation.

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SaaS Finance

Five SaaS Metrics Every CFO Must Track — And How to Automate Them

ARR, NRR, CAC payback, churn, and LTV:CAC ratios—why each matters and how Python eliminates manual reporting work.

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Generative AI

Generative AI for CFOs: What Enterprise LLMs Can Actually Do in a Finance Team

How automated LLM pipelines generate board pack commentary, variance narratives, and financial document summaries with full transparency.

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Ready to Modernise Your Finance Function?

Whether you need interim cover, a fractional CFO, or an AI transformation project delivered—let’s start with a confidential, no-obligation conversation.

Book a Discovery Call

Or reach out directly: graemeweeden@croftlandsconsulting.com