Interim and fractional finance leadership, data-driven systems, and technical expertise for PE-backed and founder-led businesses in SaaS, events and high-growth services.
From stabilising a finance function to building machine learning models — senior expertise applied to the specific challenges of growth-stage businesses.
Board-level finance leadership on a fixed-term basis — covering parental leave, sudden departures, or bridging to a permanent hire during critical growth phases.
Learn more →Part-time strategic finance leadership without the full-time cost — ideal for businesses that need CFO-level thinking but are not yet ready for a full-time hire.
Learn more →Designing and implementing the entire finance operation — ERP selection, management accounts, board packs, KPI dashboards and the right team structure for scale.
Learn more →Python-powered dashboards, churn models, customer segmentation and time-series forecasting — turning raw data into decisions that drive growth.
Learn more →Eliminating manual effort across the finance function — from PipeDrive–Xero integrations to automated deferred revenue recognition and reporting pipelines.
Learn more →Purchase price allocation, going concern assessments, impairment reviews, transfer pricing and complex consolidations — rigorous technical work, clearly communicated.
Learn more →Company valuations using DCF and comparable analysis, financial due diligence, deal structuring support and sell-side advisory for owners considering an exit.
Learn more →Regression-based ARR and churn models, 12-week rolling cashflow forecasts, and scenario planning that gives boards genuine visibility of their financial runway.
Learn more →From Day 1 post-signing to the first clean month-end in the parent's systems — chart of accounts mapping, ETB management, governance and policy alignment.
Learn more →Deep familiarity with the metrics, terminology and pressure points that matter most in SaaS and events — two sectors where generic finance advice often falls short.
From deferred revenue accounting to churn modelling, ARR waterfall analysis and CAC payback periods — we speak the language of a SaaS board and a SaaS investor.
Recent experience includes a global PE-backed SaaS business operating across UK, North America, APAC and South Africa, with end-to-end finance transformation, NetSuite automation and acquisition integration.
Event-level P&L, yield per m², sponsorship and attendee revenue mix, re-booking rates at event close — we build the reporting that events businesses actually need.
Recent experience spans a FTSE 100 global events group and a PE-backed international events business operating across the UK, Europe and the USA.
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Graeme Weeden is a CA(SA)-qualified finance leader with over 25 years of board and C-suite experience across private equity-backed businesses, investment banking, and independent consulting in South Africa and the United Kingdom.
His career spans KPMG (articled clerk through to audit supervisor), investment banking in London (Lehman Brothers, UBS Warburg, CSFB), ABN AMRO, Coronation Capital (COO), and senior interim roles at Dext Software, Informa plc and Raccoon Media Group.
What sets Graeme apart is the combination of deep CFO credentials with genuine technical capability in Python-driven data analytics — actively studying in the MIT Professional Education Applied AI & Data Science Program alongside client work.
Practical articles on the financial challenges facing SaaS founders, events operators and their investors.
ARR, NRR, CAC payback, churn and LTV:CAC ratio — why each matters and how Python eliminates the manual work of tracking them.
Read article →The architecture, assumptions and weekly discipline behind a rolling cashflow model that gives boards genuine visibility of financial runway.
Read article →Six warning signs that your finance operation has not scaled with your business — and what to do about each one.
Read article →Whether you need interim cover, a fractional CFO or a specific project delivered — let’s start with a no-obligation conversation.
Book a Discovery CallOr reach out directly: graemeweeden@croftlandsconsulting.com