Insights

Finance Thinking for Growth Businesses

Practical articles on the financial challenges facing SaaS founders, events operators, and their investors — including how machine learning and generative AI are changing what a CFO can deliver.

AI & Data Science

How AI Applies in a Finance Function

Ten practical applications of AI and machine learning inside a real finance function — from automating month-end and driver-based cash and EBITDA forecasting to anomaly detection, RAG over contracts, and explainable credit scoring — and where a stretched team should actually start.

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AI & Data Science

Predicting SaaS Churn with Machine Learning — Before It Happens

How XGBoost and Random Forest classification models turn customer behaviour data into a weekly churn probability score — identifying at-risk accounts weeks before they cancel, so you can intervene while there is still time.

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Generative AI

Generative AI for CFOs: What Enterprise LLMs Can Actually Do in a Finance Team

How LLM pipelines using enterprise LLM APIs automate board pack commentary, variance narratives, and financial document analysis — with practical examples and the prompt engineering patterns that make them reliable.

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SaaS Finance

Five SaaS Metrics Every CFO Must Track — And How to Automate Them

ARR, NRR, CAC payback, churn, and LTV:CAC ratio — why each matters to a SaaS investor, what each reveals about the health of your business, and how Python eliminates the manual work of tracking them monthly.

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Cashflow

Building a 12-Week Cashflow Model That Actually Prevents a Crisis

The architecture, assumptions, and weekly discipline behind a rolling cashflow model that gives boards genuine visibility of financial runway — with a real example of how it averted a liquidity shortfall in a PE-backed events business.

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Finance Transformation

When Your Finance Function Is No Longer Fit for Purpose

Six warning signs that your finance operation has not scaled with your business — from a management accounts close that takes too long to a board pack that no one trusts — and what to do about each one.

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Most of these articles reflect challenges Graeme has solved directly. If any resonate with your situation, let’s talk.

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