Team

The Team

Croftlands Consulting is led by its founder, Graeme Weeden. Every engagement is delivered hands-on.

Graeme Weeden — Croftlands Consulting

London, United Kingdom
+44 7493 513 169
graemeweeden@croftlandsconsulting.com

Founder & Principal

Graeme Weeden — Senior Finance Leader & AI Transformation Specialist

Graeme Weeden is a Chartered Accountant with over 20 years of experience operating at board and executive level across private equity-backed, acquisitive and complex multi-entity businesses.

His career began at KPMG, where he qualified as a Chartered Accountant before moving into investment banking holding roles as Head of Operations, Head of Market Risk, CFO and Head of Equities Transformation

Since 2010, Graeme has operated primarily as a finance consultant and interim and fractional CFO to SMEs and growth businesses, with recent senior engagements at Dext Software (global PE-backed SaaS), Informa plc (FTSE 100) and Raccoon Media Group (PE-backed international events).

Graeme is also a graduate of the MIT Professional Education Applied AI & Data Science Program (2026 cohort). The programme spanned eight courses: foundations in Python and statistics; data analysis and visualisation; machine learning; practical data science; deep learning and neural networks; computer vision; natural language processing and generative AI; and recommendation systems and agentic AI.

The MIT Programme — The Eight Courses

The MIT Applied AI & Data Science Program is an eight-course, hands-on curriculum taught by MIT faculty including Prof. Caroline Uhler (unsupervised learning and network analysis), Prof. Munther Dahleh (ensemble methods and time series) and Prof. Devavrat Shah (recommendation systems). The eight courses:

Course 1
Foundations in Python and Statistics
The core toolkit for working in Python with Pandas and NumPy, and covering descriptive and inferential statistics, probability distributions, and hypothesis testing.
Course 2
Data Analysis and Visualisation
Exploratory analysis and techniques for making sense of large, high-dimensional datasets, including dimensionality reduction with PCA and t-SNE, and unsupervised clustering.
Course 3
Machine Learning
Supervised learning for prediction, covering both regression and classification, and how to evaluate a model properly with cross-validation rather than trusting a single result.
Course 4
Practical Data Science
The methods used most in real analysis, including decision trees, ensemble models, and time series forecasting.
Course 5
Deep Learning and Neural Networks
How neural networks learn and where they outperform traditional models, building and training networks on real data.
Course 6
Computer Vision
Using convolutional neural networks to interpret images, covering image classification and transfer learning.
Course 7
Natural Language Processing and Generative AI
Working with text data, from language fundamentals through to large language models, prompt engineering, and retrieval-augmented generation for grounding AI answers in a company’s own documents.
Course 8
Recommendation Systems and Agentic AI
Building systems that personalise and recommend, and designing autonomous AI agents that carry out multi-step tasks with limited supervision.
Extended Delivery Network

Specialist Associate Network

While every engagement is scoped and led personally by Graeme Weeden, complex transformations often require targeted technical execution. We deploy hand-picked, vetted domain specialists on-demand to deliver specific workstreams efficiently.

ERP & Systems Implementation

Senior project managers specialising in financial system migrations, ERP selection (NetSuite, Dynamics, Workday), and core ledger integrations.

Data Engineering & Architecture

Specialists in building robust financial data pipelines, data warehouse architectures, and automated ETL workflows to power live BI dashboards.

Process Mapping & Business Analysis

BAs focused on documenting existing finance workflows, identifying operational bottlenecks, and designing optimised target operating models (TOM).

Revenue Operations & GTM

RevOps experts aligning sales, marketing, and customer success data structures to optimise go-to-market strategies and ARR retention models.

Are you an experienced finance or data associate?

We are always looking to connect with high-calibre independent contractors across financial systems, data engineering, and operational transformation.

Enquire About Associate Roles

Work With Graeme

Available for interim, fractional and project-based engagements across the UK and internationally.

Get in Touch