Croftlands Consulting is led by its founder, Graeme Weeden. Every engagement is delivered hands-on.
London, United Kingdom
+44 7493 513 169
graemeweeden@croftlandsconsulting.com
Graeme Weeden is a Chartered Accountant with over 20 years of experience operating at board and executive level across private equity-backed, acquisitive and complex multi-entity businesses.
His career began at KPMG, where he qualified as a Chartered Accountant before moving into investment banking holding roles as Head of Operations, Head of Market Risk, CFO and Head of Equities Transformation
Since 2010, Graeme has operated primarily as a finance consultant and interim and fractional CFO to SMEs and growth businesses, with recent senior engagements at Dext Software (global PE-backed SaaS), Informa plc (FTSE 100) and Raccoon Media Group (PE-backed international events).
Graeme is also a graduate of the MIT Professional Education Applied AI & Data Science Program (2026 cohort). The programme spanned eight courses: foundations in Python and statistics; data analysis and visualisation; machine learning; practical data science; deep learning and neural networks; computer vision; natural language processing and generative AI; and recommendation systems and agentic AI.
The MIT Applied AI & Data Science Program is an eight-course, hands-on curriculum taught by MIT faculty including Prof. Caroline Uhler (unsupervised learning and network analysis), Prof. Munther Dahleh (ensemble methods and time series) and Prof. Devavrat Shah (recommendation systems). The eight courses:
While every engagement is scoped and led personally by Graeme Weeden, complex transformations often require targeted technical execution. We deploy hand-picked, vetted domain specialists on-demand to deliver specific workstreams efficiently.
Senior project managers specialising in financial system migrations, ERP selection (NetSuite, Dynamics, Workday), and core ledger integrations.
Specialists in building robust financial data pipelines, data warehouse architectures, and automated ETL workflows to power live BI dashboards.
BAs focused on documenting existing finance workflows, identifying operational bottlenecks, and designing optimised target operating models (TOM).
RevOps experts aligning sales, marketing, and customer success data structures to optimise go-to-market strategies and ARR retention models.
We are always looking to connect with high-calibre independent contractors across financial systems, data engineering, and operational transformation.
Enquire About Associate RolesAvailable for interim, fractional and project-based engagements across the UK and internationally.
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