Contact

Let’s Start a Conversation

Whether you have an immediate requirement or are thinking ahead about finance leadership for your next growth phase — reach out and we’ll arrange a no-obligation discovery call.

Get in Touch

How to Reach Graeme

Email

graemeweeden@croftlandsconsulting.com

Best for initial enquiries. Graeme responds to all emails personally, typically within one business day.

Phone & WhatsApp

+44 7493 513 169

Available during UK business hours. WhatsApp welcome for international enquiries.

Location

London, United Kingdom

Available for engagements across the UK and internationally. Remote-first where appropriate.

LinkedIn

linkedin.com/in/graeme-weeden-74174129

Connect on LinkedIn for updates on Croftlands and new Insights articles.

What to Expect

The Discovery Call

A typical first conversation lasts 30 to 45 minutes. There’s no pitch and no obligation. The goal is to understand your business, the specific challenge or requirement, and whether Croftlands is the right fit.

If it’s a good match, we’ll agree a scope of work and a day rate or project fee. Engagements can typically start within one to two weeks of agreeing terms.

Book a Discovery Call

Typical Engagement Scenarios

Fractional CFO Leadership: “We have reached a scale where we need high-level CFO capability a few days a week—to set strategy, guide leadership, and build robust finance infrastructure without full-time executive overhead.”

Day-to-Day Operations: “We need an experienced leader to take operational ownership of the finance routine—managing month-end close, internal controls, and the finance team.”

Finance Function Build-Out: “Our business is growing rapidly and we need to rebuild our financial infrastructure, chart of accounts, and reporting to support scale.”

Interim Leadership: “Our CFO is stepping down and we need a trusted partner to step in immediately and maintain operational momentum.”

M&A Integration: “We are closing an acquisition and need dedicated expertise to execute the finance integration, ERP migration, and balance sheet alignment.”

Cashflow Control: “We need immediate visibility over working capital and a robust 13-week rolling cash forecast to protect liquidity.”

Investor Reporting & Automation: “We require investor-grade board reporting, unit economics, and automated data pipelines to eliminate manual spreadsheet work.”

Email Graeme Directly